Simply choose the country directory
you would like to advertise
your business within
Simply choose the country directory
you would like to advertise your business within
According to eConsultancy’s 2014 Conversion Rate Optimisation Report, only 30 percent of businesses admit to taking a structured approach to conversion. Why? Landing page optimisation can have a huge effect on conversion rates, and is relatively simple to implement. Here’s everything you need to know about creating a website landing page that will convert:
Interestingly, landing pages are one of very few instances when quantity may have a more significant effect than quality. While quality is still important, research suggests that there is a positive correlation between the number of landing pages and conversion rates, with 40+ landing pages typically generating 12 times more leads than 5 or fewer landing pages.
The reasoning is simple - no two consumers are alike. While one consumer may be searching for a specific product, another may be performing a more generalised search, and both will be expecting different results – one will expect to be taken to a specific product landing page, the other to a product overview landing page.
Personalising landing pages for different types of consumer promotes positive consumer engagement, which in turn encourages action and conversion.
Rich media is fast becoming a landing page essential. Visual marketing is proving to be hugely successful for small business growth, and EyeViewDigital report that videos on landing pages can increase conversion rates by as much as 80 percent. However, businesses need to be careful when using rich media, most notably because of concerns in loading time.
Rich media advertisements on landing pages can impact processing power, resulting in a minor delay in loading times. While consumers may only be delayed be a matter of seconds, research shows that a one second delay can reduce conversions by a whopping 7 percent. It’s important to make use of analytics tools to monitor your conversions - landing pages with high bounce rates should be prioritised to increase the likelihood of click-throughs and improve average session duration.
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