Simply choose the country directory
you would like to advertise
your business within
Simply choose the country directory
you would like to advertise your business within
It seems that more and more businesses are complaining that their link building campaigns have failed, and a question we need to be asking ourselves is ‘why?’. Many businesses are confused about what constitutes a good link building campaign and what doesn’t, and there are many myths out there regarding how and where to link that simply aren’t true. So what is the best way to link?
A common mistake businesses are making when it comes to link building is that they’re placing too much importance on keywords exclusively. Yes, keywords are vital for search engine optimisation (SEO), but valuable anchor text is more beneficial. Which are you more likely to click on - ‘cleaning’ or ‘handy online cleaning guide’?
You may have heard that approaching online directories for link building purposes is bad for business. The truth is, directories can actually be hugely advantageous for small to medium sized businesses wanting to grow and develop their brand - a problem only arises when people get ‘directory happy’, placing links on directories that are not relevant to their industry.
Now that you know how to build links successfully, it’s time to look at what sort of link building behaviours could cost you your page rank. Search engines such as Google are remarkably strict when it comes to link building, and any behaviour that is viewed as promoting rank manipulation is in violation of the ‘Webmaster Guidelines’. Under the Webmaster Guidelines, websites can be penalised for a number of reasons:
What makes Google a global leader is that it works, and it works by suggesting the most relevant, up-to-date, and beneficial content based on specific search terms. Buying links essentially promotes web pages that don’t deserve a top ranking. Google strives to ensure that their top-ranking pages are authentic, and buying links is a big Google faux pas.
Similarly, Google is also very strict when it comes to excessive link exchanges, which it treats as a form of link purchasing. Google describes link exchanges as a case of ‘you link to me and I’ll link to you’ - it’s a form of link purchasing that simply doesn’t involve paying money. Again, Google views this a page rank manipulation - a major no-no.
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