How Does Google Define Quality Content?

The Google search algorithm is increasingly valuing ‘quality content’. But what are the factors you must consider to create the kind of content Google considers ‘quality’?

Is it Relevant?

How relevant is your content to the reader? With so much content on the web these days, unless you go beyond the superficial or headline news it is likely your Google page rank will suffer. The average length of the top 30 pages has increased by 25% since 2014, which means Google sees longer form content as increasingly valuable. If your content is very short, no matter how high quality it is, it is likely to be viewed as less valuable by Google.

How is the User Experience?

When someone visits your site for the first time the format will pay a big part in how long they stick around. And how long they stick around can affect how Google views the quality of your content. If your site is structured in a way that makes it easy to navigate users are less likely to get frustrated and move on to the next site. It isn’t enough to just focus on desktop users - you should also consider how well your content works on mobile devices.

What are the Social Signals?

While the exact nature of how social sharing impacts search rankings is still being debated, there certainly seems to be a correlation between the number of social shares and search engine ranking. On average webpages in the number one position have twice as many social signals on Facebook than those ranked in position two. Whatever the nature of this link, you cannot escape the fact that more shares equals your content reaching more people. Social signals can also be a good way of judging if your content appeals to people or not. If no one likes or shares your content perhaps you need to look at how relevant and interesting it is.

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