Drive Traffic To Your Website With These Simple SEO Tips

Search engine optimisation, or SEO, is vital for any business, regardless of size and industry. Without SEO, a website will receive little to no traffic from search engines, and at a time when most online experiences starting with a simple search, it’s never been more important to hone your SEO strategy. As we know, SEO can be very challenging and complex, but there are a few simple, straightforward tips that every business can utilise which can make a significant difference to website traffic:

On-Site and Off-Site Optimisation

What’s the best way to drive traffic to your website through search engines - on-site optimisation, or off-site optimisation? The truth is that you can’t really have one without the other. On-site optimisation works to directly boost rankings, but off-site optimisation can make businesses a more authoritative source if they’re being linked to by the ‘right’ people, building trust among visitors. Small businesses should consider guest blogging or improving their digital PR strategies.

Analyse Your Keywords

Keywords - it sounds so simple, but it can actually be a source of much frustration. While it’s possible to research the sorts of search terms your audience will be using in general, there are often many minor variations that could have a significant effect on visibility. Imagine you’ve written content about a deodorant, for example, but your audience are searching for ‘antiperspirant’. It’s a fine line between making content specific enough to reach the right people, but varied enough to drive traffic.

SEO is Never Finished

As any good business knows, there’s never a natural finishing point when it comes to SEO. There should never be a point at which a business says ‘we’re optimised’. It’s important for small businesses to think of SEO as an ongoing process that requires regular maintenance. Stay up-to-date with emerging trends which could alter popular search terms (restaurants, for example, may wish to adapt content based on popular diet news), and ensure backlink destinations remain live.

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